bang for your buck . . .
No form of advertising is more effective than a well designed web site. Properly implemented, a web site can bring a vast audience to your doorstep and put your goods and services in the best possible light.
Your clients and customers EXPECT your business to have a fully functioning site and they EXPECT to be able to find answers to their questions there. Where you are located, how to get there, your return & exchange policy, the hours and days you are open, employment opportunities, etc., are among the many items your web site can handle for you 24 hours a day.
on-line sales are not required . . .
Even without on-line sales, your web site is important. A creative, well planned web site adds a layer of legitimacy to your enterprise and can save you hours of phone time by providing answers to questions that your customers ask over and over again.
Equally as important, your customers can be directed to your site for clearly written explanations of your policies and programs, avoiding forever, calls like this one:
"I talked to a young man on the phone yesterday and he told me I COULD return
that item even though I lost the receipt and threw away the box! What's
going on! One person tells me one thing and another says something else!"
clarity... distinction... innovation...
These are the benchmarks by which we assess our work.
